Effective Copywriting

Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Come away with the tools and techniques you need to improve your copywriting skills and learn how to avoid the common writing mistakes that can hold you back. Agenda Unit 1 Copywriting Essentials How to tell the difference between bad copy and good copy The art of the perfect sentence Developing your message Crafting your document roadmap Adapting your style to the audience and message Unit 2 Getting to the Point Clarity and brevity: Less is more Active vs. Passive Voice Cutting the clutter Using concrete examples and avoiding unwarranted superlatives Unit 3 Self Editing Leaving yourself time for revisions Avoiding common grammar mistakes and punctuation pitfalls Subject, verb and object agreement Fact checking The benefits of having an in-house style guide Unit 4 Creating Attention-grabbing Press Releases Writing benefit-driven copy Setting the right tone Language to use and language to avoid Writing a great headline